The Dee Aoura Story

Dee Aoura was born from a dream to create timeless fashion that honors the richness of Indian heritage while embracing modern sophistication.

Every piece is designed for women who move with grace, lead with strength, and carry their own quiet elegance.

Founded by Mamatha, Dee Aoura reflects her passion for craftsmanship, detail, and the cultural stories woven into every silhouette. The label brings luxury to life with emotion, creating ensembles that feel personal, powerful, and beautifully refined.

At Dee Aoura, fashion goes beyond style. It is a celebration of the aura, individuality, and inner royalty of every woman who chooses to shine in her own way.

Our Vision

To establish Dee Aoura as a house of modern Indian luxury where design, heritage, and craftsmanship come together to make every woman feel confident, regal, and beautifully herself.

Our Mission

To create finely crafted luxury wear that blends the soul of Indian tradition with contemporary design. To empower artisans, preserve traditional techniques, and offer fashion that inspires individuality, elegance, and confidence in every woman who wears Dee Aoura.